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Social Media Activism: Challenging the White Default in Medical Texts

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What:
Talk
When:
15:30, miércoles 20 mar 2024 (30 minutos)
Breaks:
Coffee Break   04:00 PM to 04:30 PM (30 minutos)
Where:
Université de Moncton - Centre d'études acadiennes - local 178
Thanks to technological advancements, medical education has evolved to the point of including digital tools such as three-dimensional printing, animated procedure videos, and realistic training simulators (Gajjar et al. 6). Yet, despite such progress, educational illustrations in medical texts reveal a severe lack of diversity, overwhelmingly consisting of white representation. This paper takes up the work of Chidiebere Ibe, who, relying on his own embodied experiences, became a social media activist when he began creating and sharing medical illustrations of Black patients as a means to address the lack of Black representation in medical works. In 2021, after spending a year in lockdown teaching himself to draw human anatomy, Ibe posted a medical illustration of a pregnant Black woman and fetus to Instagram which quickly caught the attention of people worldwide; over the weekend after his publication, his follower count surpassed one hundred thousand (Brown) before making its way to X and gaining even more traction. Ibe’s activism had a lasting impact both as a significant contribution to the medical field as well as a critique of systemic racism within the discipline. I argue that he achieved this breakthrough because he successfully formed a community that scholar Heather McKee Hurwitz claims belongs to the “new publics or novel political identities, networks, protest performances, and causes using social media” (2), and more specifically the technological social media innovations such as the hashtag that optimize collective communication and mobilization.

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